Introducing Materia Viva by Novacolor ITALIA!

May 17, 2024 | Plasters + Concrete, Specialty Products

We are thrilled to introduce Materia Viva, the latest innovative product from Novacolor Italia. This groundbreaking material redefines interior design by seamlessly blending nature’s raw elements with modern aesthetics. Materia Viva is not just a product; it is a story of nature’s encounter with art, creating surfaces that are both beautiful and sustainable.

What is Materia Viva?

Materia Viva starts with a lime-based foundation, enriched with four unique natural additives: terracotta (Cocciopesto), cork (Sughero), pumice (Pomice), and shell (Conchiglia). Each additive brings its own distinct texture and character, allowing designers to craft spaces that are welcoming, vibrant, and deeply connected to nature.

1. Materia Viva Cocciopesto

Inspired by traditional Italian architecture, Materia Viva Cocciopesto combines crushed bricks and tiles with the Materia Viva base. This mix produces a durable, visually striking surface reminiscent of historic Mediterranean buildings. Cocciopesto adds a warm, earthy tone to interiors, celebrating the timeless beauty of terracotta.

Key Features:

  • Historical elegance: Reflects the classic architecture of Italian cities.
  • Durable finish: Ideal for creating robust, long-lasting surfaces.
  • Warm tones: Adds a touch of Mediterranean charm to any space.

2. Materia Viva Sughero

Materia Viva Sughero uses natural expanded and toasted cork granules. When combined with the Materia Viva base, it results in a surface that is soft to the touch and visually similar to natural fiber fabrics. Sughero is perfect for creating cozy, quiet interiors that exude comfort and warmth.

Key Features:

  • Soft texture: Feels like natural fabric, enhancing the comfort of interiors.
  • Natural insulation: Provides excellent thermal and acoustic insulation.
  • Eco-friendly: Made from sustainable, natural cork.

3. Materia Viva Pomice

Derived from volcanic pumice, Materia Viva Pomice integrates magmatic minerals of varying grain sizes into the lime base. This combination evokes the ancient pozzolanic mortars, creating surfaces that are both light and texturally rich. Pomice is ideal for adding a sense of depth and contrast to interior walls.

Key Features:

  • Textural richness: Offers a dynamic interplay of shadows and contrasts.
  • Lightweight: Despite its volcanic origin, the material is light and easy to work with.
  • Historical touch: Connects modern design with ancient architectural techniques.

4. Materia Viva Conchiglia

Materia Viva Conchiglia blends crushed shells with the Materia Viva base, resulting in a smooth, pearl-like finish. The shell fragments catch and reflect light, creating a shimmering surface that evokes the treasures of the sea. Conchiglia is perfect for adding a touch of elegance and sparkle to any interior space.

Key Features:

  • Shimmering finish: Reflects light beautifully, adding a luxurious feel.
  • Smooth texture: Provides a sleek, polished look.
  • Marine inspiration: Brings the essence of the sea into your home.

Why Choose Materia Viva?

Materia Viva is more than just a material; it’s a celebration of nature’s beauty and sustainability. By using natural additives and a lime-based foundation, it offers a unique combination of durability, aesthetic appeal, and environmental responsibility. Whether you’re looking to create a cozy retreat with Sughero or add a historical touch with Cocciopesto, Materia Viva has a solution for every design need.

Experience the natural bond of Materia Viva and transform your interiors into spaces that are not only beautiful but also in harmony with nature. Visit our website to learn more and start your journey with Materia Viva today!

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