Novacolor Earns Top Sustainability Certification

Feb 10, 2025 | Plasters + Concrete, Press + Events

If you’re a pro decorative painter, plasterer, architect, or interior designer, you know that high-end finishes need to do more than just look good—they need to stand the test of time and meet modern sustainability standards. That’s why it’s exciting news that Novacolor Italia has earned the Indoor Air Comfort USA certification for its Minerals Line—a major milestone that reinforces the brand’s commitment to innovation and eco-friendly design.

What Does This Certification Mean?

In simple terms, it means that Novacolor’s Minerals Line meets some of the toughest indoor air quality standards in the U.S., ensuring low VOC emissions and healthier spaces for both clients and applicators. The certification aligns with regulations from agencies like:

  • The Environmental Protection Agency (EPA)
  • The California Department of Public Health (CDPH)
  • Other local air quality standards

For those of us in the industry, that’s a big deal. We’ve all worked in spaces where traditional coatings leave behind that lingering chemical smell—not exactly the best for indoor air quality or our long-term health. With Novacolor’s latest achievement, you can offer clients finishes that are not only stunning but also safer.

Which Products Are Certified?

If you’re already using Novacolor’s decorative plasters and paints, some of your favorites just got an extra seal of approval. The following finishes are now certified under Indoor Air Comfort USA:

CalceCruda
Era a Pennello Lime Paint
Florenzia
Marmorino KS
Marmur Medio e Fine
Teodorico

Each of these products already stands out for their beauty and workability, but now they come with the added assurance that they contribute to cleaner, healthier indoor environments.

A Step Forward in Sustainability

This isn’t just about one certification—it’s part of Novacolor’s larger mission to blend aesthetics, technology, and sustainability in a way that sets new industry standards. The company continues to push forward with:

✔️ Natural raw materials
✔️ Eco-conscious production processes
✔️ An ongoing focus on reducing environmental impact

For those of us who care about the future of our industry (and the planet), this is a huge step in the right direction.

Why This Matters for Your Projects

If you’re a decorative painter or plasterer, offering certified, eco-friendly products can set you apart from the competition—especially as more clients demand healthier, more sustainable interiors. If you’re an architect or interior designer, specifying Novacolor’s certified finishes can help meet green building requirements and elevate your projects with cutting-edge, environmentally responsible materials.

Bottom line? You don’t have to compromise between stunning aesthetics and sustainability—Novacolor is proving you can have both.

Want to explore more about Novacolor Italia’s sustainability initiatives? Check out their certifications here.

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